JAGUAR LAND ROVER COOKIE POLICY

When you visit our websites, read, click on or download information and receive information by email from us (e.g. brochures) in response to your requests, we receive information through automatic means from or in connection with your device about how you use the website. We may also use image elements and cookies that may be transferred to the cookie file on your device, depending on the nature of your device. See below for more information on this. This information helps us to improve our website for all visitors and to make continuous improvements so that the information on our pages can be updated and remains relevant and useful to you.

Device data

The device data our websites collect includes:

– technical information, your internet domain name (this could be your internet service provider, e.g. BT, Sky, TalkTalk, or your place of work), and the Internet Protocol (IP) address used to connect your device to the internet, your login information, browser type and version (e.g. Google Chrome, Microsoft Edge, Mozilla Firefox), your device type, time zone setting, browser plug-in types and versions, operating system (e.g. Windows 10, macOS) and platform;

– information about your visit, including the full Uniform Resource Locator (URL) clickstream to, through and from our websites (including date and time); products you viewed or searched for; page response times; download errors; length of visits to certain pages, how many and which pages you visited during a session on our website and how long you spent on the website, and page interaction information (such as scrolling, clicks and mouse-overs).

- We may receive information about you if you use any other websites operated by us or services we provide. We work with third parties (including, for example, business partners, subcontractors in technical, payment and distribution services, authentication and fraud support service providers, advertising networks, analytics providers, search information providers and credit reference agencies) and may receive information about you from these third parties.

Image elements

We may use image elements, which are small graphics files, that allow us to analyze the use of our websites. An image element may collect information such as the Internet Protocol (IP) address of the computer from which you downloaded the page on which the image element appears, the URL (Uniform Resource Locator) of the page on which the image element appears, the time the page containing the image element was viewed, the type of browser that inserted the image element, and the identification number of any cookie previously sent by that server to your computer. When we communicate with you via HTML-enabled email, we may use format-sensing technology that allows the image elements to tell us whether you have received and opened our email.

Cookies

A cookie is a text-only piece of information that a website transfers to the cookie file of the browser on your computer's hard drive to help us remember you. Cookies can help a website retrieve information more quickly that is tailored to your interests. Most websites on the Internet use cookies. Cookies by themselves cannot be used to identify you.

Typically, a cookie contains the name of the domain from which the cookie has come, the "expiration date" of the cookie, and a value, which is usually a unique random number.

This website uses two types of cookies:

- Session cookies are temporary cookies that are stored in your browser's cookie file until you leave the website.

- Persistent cookies are cookies that are kept in your browser's cookie file for much longer (the length of time depends on the "expiration period" of the specific cookie).

How cookies are used and what information is collected.

Session cookies are used to:

- Allow you to maintain your information between the various pages of the website, avoiding the need to re-enter it.

- Allow access to stored information as soon as you register.

Persistent cookies are used to:

- Help recognize you as a unique visitor (since a number is used, you cannot be personally identified) whenever you enter the website.

- Specifically, if you want to know more about how Google processes personal information to personalize ads, click here: Google's Privacy & Terms site

- Compile anonymous and cumulative statistics that allow us to understand how users navigate the website and help us improve the structure of the website. In this way, it is impossible to identify you personally.

‑ For more information about cookies in general and how to manage them, visit www.aboutcookies.org

This list shows the main cookies we use and the purposes for which they are used. You can find information about third-party cookies in the following tab.

Cookie name

Category

Purpose

Duration

_sesid

Analytics

A unique number that our website's server assigns to a specific user during that user's visit. This allows the website to obtain data about visitor behavior for statistical purposes.

Session

da_intState

Analytics

Details on all integration statuses.

Session

da_lid

Analytics

DXA session ID.

1 year

da_sid

Analytics

DXA Lead ID.

Session

_ga

Analytics

These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the site. The cookies collect information in a form that does not directly identify anyone, including the number of visitors to the site and blog, where visitors came to the site from and the pages they visited.

Session

_gcl_au

Analytics

These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the site. The cookies collect information in a form that does not directly identify anyone, including the number of visitors to the site and blog, where visitors came to the site from and the pages they visited.

Session

_gid

Analytics

Used to distinguish users

Session

at_check

Functional

This cookie gives us the ability to test which content is most relevant to you and show you personalized content based on your behavior.

Session

mbox

Functional

A cookie used to store a series of values (session ID, PC ID, check and disable) to give website operators the ability to test which online content and offers are most relevant to visitors.

2 years

mboxEdgeCluster

Functional

This cookie is only present when/if the overrideMboxEdgeServer setting is set to true.

Session

segmentId

Functional

Allows you to display personalized content across your site.

13 months

notice_behavior

Functional

Stores the user's cookie consent state for the current domain.

Session

TAsessionID

Functional

Stores the user's cookie consent state for the current domain.

Session

is_events

Functional

This cookie stores metadata about user interactions and is used for personalization activities.

Session

_one_randomid

Functional

MXO is used to provide JLR customers with information that can be tailored to their use of the JLR website. This personalisation is unique to the individual. Any information collected about your use is not shared with any third parties. First party cookie, set on behalf of JLR. This cookie contains a universally unique identifier (UUID) of the current visitor. The MXO tag will send the contents of this value back to MXO on each request.

2 years

_one_svr_randomid

Functional

MXO is used to provide JLR customers with information that can be tailored to their use of the JLR website.
This personalisation is unique to the individual. Any information collected about your use is not shared with any third parties. Third party cookie that contains the same values as the _one cookie, but is used to automatically transfer identity between web domains when the visitor’s browser allows third party cookies. This provides a more uniform and consistent understanding of the customer across the JLR domain

2 years

_tt_enable_cookie

Marketing and advertising

This cookie is used as a means of tracking your website activity to help us optimize our advertising.

13 months

_ttp

Marketing and advertising

To measure and improve the performance of its advertising campaigns and personalize the user experience (including ads) on TikTok https://ads.tiktok.com/help/article?aid=10007540

13 months

_schn1

Marketing and advertising

Sets a unique ID for the visitor, which allows third-party advertisers to target the visitor with relevant ads. This matching service is provided by third-party advertising hubs, which facilitates real-time bidding for advertisers.

1 day

_scid

Marketing and advertising

Sets a unique ID for the visitor, which allows third-party advertisers to target the visitor with relevant ads. This matching service is provided by third-party advertising hubs, which facilitates real-time bidding for advertisers.

13 months

_scid_r

Marketing and advertising

Sets a unique ID for the visitor, which allows third-party advertisers to target the visitor with relevant ads. This matching service is provided by third-party advertising hubs, which facilitates real-time bidding for advertisers.

13 months

PHPSESSID

Necessary

-

Session

recentLocationHash

Necessary

-

Session

ln_or

Necessary

Records statistical data about user behavior on the website. Used for internal analytics by the website operator.

1 year

segmentId

Necessary

Allows you to display personalized content across your site.

13 months

_dc_gtm_UA-#

Necessary

Used by Google Tag Manager to control the loading of a Google Analytics script tag.

Session

_fbp

Necessary

To store and track visits across websites.

3 months

AKA_A2

Necessary

This cookie is necessary for the cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored in the visitor's browser.

Session

cmapi_cookie_privacy

Necessary

Stores the user's cookie consent state for the current domain.

6 months

cmapi_gtm_bl

Necessary

Stores the user's cookie consent state for the current domain.

6 months

configurationUrl

Necessary

-

is_events

Necessary

-

-

JLR_cookies

Necessary

Allows the website to remember whether there has been interaction with the cookie management functionality.

18 days

notice_behavior

Necessary

notice_gdpr_prefs

Necessary

Stores the user's cookie consent state for the current domain.

6 months

notice_preferences

Necessary

Stores the user's cookie consent state for the current domain.

6 months

RT

Necessary

Allows the website to monitor speed and performance.

18 days

TAconsentID

Necessary

Stores the user's cookie consent state for the current domain.

6 months

TAsessionID

Necessary

Stores the user's cookie consent state for the current domain.

6 months

TEST_AMCV_COOKIE_WRITE

Necessary

Determines whether the user has accepted the cookie consent box.

Session

AWSALB

Necessary

To provide load balancing functionality.

7 days

AWSALBCORS

Necessary

To provide load balancing functionality.

7 days

consent-categories

Necessary

Stores the user's cookie consent state for the current domain.

13 months

Web beacons

Some of our web pages contain electronic images known as web beacons (sometimes called clear gifs) that allow us to count users who have visited these pages. Web beacons only collect limited information, including a cookie number, the time and date a page was viewed, and a description of the page on which the web beacon resides. We may also use web beacons from third-party advertisers. These beacons do not contain any personally identifiable information and are used solely to identify the effectiveness of a particular campaign.

Cookie name Category Supplier Purpose Duration
da_lid Analytics Medallia Details on all integration statuses Session
da_sid Analytics Medallia DXA session ID. 1 year
intState Analytics Medallia DXA Lead ID. Session
notice_behavior Functional Jaguar Land Rover Stores the user's cookie consent state for the current domain. Session
TAsessionID Functional Jaguar Land Rover Stores the user's cookie consent state for the current domain. 6 months
li_sugr Marketing and advertising LinkedIn Used by the social networking service LinkedIn, to track the use of embedded services 3 months
demdex Marketing and advertising

Adobe Audience Manager,

Adobe Experience Platform

Audience Manager sets this cookie to assign a unique ID to a website visitor. Demdex cookie helps Audience Manager perform basic functions like visitor identification, ID synchronization, segmentation, modeling, reporting, and so on. 6 months
IDE Marketing and advertising
Google Advertising Products It is used for advertising served by Google across the web. 450 days
test_cookie Marketing and advertising
Google Advertising Products Functionality. Session
dpm Marketing and advertising

Adobe Audience Manager,

Adobe Experience Platform

To provide ad delivery or retargeting. 7 months
fr Marketing and advertising
Meta (formerly Facebook) The main Facebook advertising cookie, used to deliver, measure, and improve the relevance of advertisements. 3 months
AnalyticsSyncHistory Marketing and advertising LinkedIn Used to store information about the time a synchronization with the lms_analytics cookie occurred for users in the designated countries. 1 month
bcookie Marketing and advertising LinkedIn Used by the social networking service LinkedIn, to track the use of embedded services. 1 month
li_gc Marketing and advertising LinkedIn Used by the social networking service LinkedIn, to track the use of embedded services. 20 days
lidc Marketing and advertising LinkedIn Used by the social networking service LinkedIn, to track the use of embedded services 1 day
UserMatchHistory Marketing and advertising LinkedIn LinkedIn Ads ID Sync 30 days
X-AB Marketing and advertising Snap Inc. This cookie is associated with embedding Snapchat content. 1 day
sc_at Marketing and advertising Snap Inc. This cookie is associated with embedding Snapchat content. 1 year
_ttp Marketing and advertising TikTok To measure and improve the performance of its advertising campaigns and personalize the user experience (including ads) on TikTok https://ads.tiktok.com/help/article?aid=10007540 13 months
bscookie Marketing and advertising LinkedIn Used by the social networking service LinkedIn, to track the use of embedded services 1 month
ad-id Marketing and advertising

Amazon User identification 13 months
ad-privacy Marketing and advertising Amazon

Contains user self-exclusion status 5 years
amznToken (optional) Marketing and advertising

Amazon Optional cookie, only used if hashed PII data is being transferred. All calls will be made to the iu3 endpoint of amazon-adsystem.com (EU region) min = 3 hours, max = 7 days
_gsig Marketing and advertising Google Google Signals lets you classify audiences and media activations. 26 months

Manage cookies – Disable, enable and delete cookies

You can choose to accept or decline cookies by changing your browser settings. However, you may not be able to use all of the interactive features of the website if cookies are disabled. To find out whether cookies are enabled, follow the instructions below.

How to configure and customize your cookie settings for the browser you are using

How to manage cookies in Internet Explorer:

In most versions of Internet Explorer, you can access your cookie settings by clicking on the Tools option and then on the Privacy tab.

How to manage cookies in Microsoft Edge

In Microsoft Edge, you can access your cookie settings by clicking the More option and then the Settings icon.

How to manage cookies in Firefox

In Firefox, cookie settings are managed in the Privacy panel of the Options window. See Options window – Privacy panel for more information about these settings.

How to manage cookies in Chrome

Click the key icon in the toolbar, select Settings, click below the top tab, then click content settings in the privacy section.

How to manage cookies in Opera

In Opera, click Settings, Preferences, Advanced, and finally Cookies to manage cookies.

How to manage cookies in Safari

Select Safari, then Preferences, and finally Security. You can then specify whether and when Safari should accept cookies.

To manage cookies on your mobile phone

Consult your manual or guide.

Delete cookies

You can easily delete any cookies that are stored in your browser's cookie folder. For example, if you are using Microsoft Windows Explorer:
Open Windows Explorer
Click the Search button on the toolbar
Type "cookie" in the search box for "Files and folders"
Select "My Computer" in the "Look in" box
Click "Search now"
Double-click the folders you find
Select all cookie files
Press "Delete" on your keyboard
If you are not using Microsoft Windows Explorer, you should select "cookies" in the "Help" function for information on where to find the cookie folder.

Your options

You have a number of options regarding how this information is accessible through your device. For example, you can turn location data on or off, depending on the nature of your device. Most mobile devices provide users with the option to turn off location services. These controls are often found in the device’s settings menu. If you have questions about how to turn off location services on your device, we recommend that you contact your mobile operator or the manufacturer of your device.

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